SHOT FOCUS+ is ideal for athletes who seek maximum concentration, for students who need to learn and memorize faster, for particularly demanding working days and for anyone who wants to keep his/her mind constantly active! SHOT FOCUS+ is a practical shot rich in active ingredients useful for the wellbeing of the brain cognitive functions and memory. The choice of using Cognizin® citicoline, associated with the better known choline (VitaCholine®), allows you to exploit its synergic action in the best way. Tested in human clinical trials and developed using a patented fermentation process, Cognizin® is a pure, allergen-free, vegetarian, approved Novel Food and GRAS ingredient that is stable and effective.




Cognizin® is considered as “brain’s food” as it increases the levels of several neurotransmitters, acetylcholine, dopamine and norepinephrine included. It helps maintain the integrity of cell membranes and stimulates the production of energy in the frontal cortex. This results in a respective increase of memory and concentration. It acts on the storage of new experiences and memories and on the control of the escape or struggle reaction. Citicoline promotes visual as well as auditory or spatial learning. It also helps increase short- and long-term memory and improves unintentional motor skills. These functions are supported by the presence of choline. Crucial to the formation of the acetylcholine neurotransmitter, which is essential for many processes in the brain, including memory. Structurally, choline is important for the formation of cell walls.


Even though the brain makes up only 2% of our body weight, yet it consumes roughly 20% of our body’s energy when at rest and even more when you difficult mental activities are performed. Cognizin® helps to supply the nutrition that the brain needs to stay alert and focused throughout the entire day. Clinical research has found that Cognizin® supports the health of mitochondria, the powerhouses between cells that actually produce the brain’s energy. Healthy mitochondrial function results in higher levels of ATP, the body’s main energy storage molecule, in brain cells.














Nevertheless, Cognizin® not only supports healthy brain metabolism, but it also aids in neural communication by protecting neural structures against free radical damage and facilitating the transmission of information through healthy cell membranes.

The coline used in SHOT+ FOCUS is Balchem’s VitaCholine®. VitaCholine® is the premier source of choline, made to the highest standards in order to deliver relevant and compelling health benefits. Considered as the global leader in choline, VitaCholine® has long been acknowledged as the quality choice for use in dietary supplements. Choline is an essential dietary nutrient. It supports cardiovascular health, the normal liver function and fat metabolism, it facilitates healthy metabolism and it helps the brain send faster messages throughout the nervous system. VitaCholine® is a verified Non-GMO project and is the first and only choline to attain USP Verified Dietary Ingredient status.  It also meets several important industry standards such as the most current USP (United States Pharmacopeia) monograph, the most current FCC (Food Chemicals Codex) monograph, it’s kosher and halal and it meets California Prop 65 requirements .Choline is involved in the synthesis of the neurotransmitter acetylcholine, which is needed for the proper function of the parasympathetic nervous system. Acetylcholine is also involved in other essential processes such as: slowing down the heart rate, the stimulation of salivary gland secretion as well as the stimulation of gastric and pancreatic secretions. This neurotransmitter also supports intestinal peristalsis as well as all the general digestive functions. Choline is also vital for the integrity and fluidity of cell membranes because it functions as a precursor of the phospholipid phosphatidylcholine. Choline and Betaine together also contribute to normal cardiovascular function, counteracting the effects of homocysteine, which is associated with increased risk of cardiovascular problems such as atherosclerosis. Choline maintains normal liver function through the role it plays in fat metabolism. The liver produces VLDL, very low density lipoproteins, as a way to export fats out of the liver for storage or to muscles for immediate conversion into energy. VLDLs are composed of an inner core of lipids and an outer layer of phospholipids. As a precursor of the phospholipid phosphatidylcholine, free choline is a required raw material to make VLDL. Without adequate levels of free choline, transport slows and fats will begin to build up within the liver. According to several studies, choline also has the ability to prevent damage to the liver (hepatoprotective properties) that can be caused by hepatotoxic (damaging to liver cells) drugs as well as anti-inflammatory and cardioprotective drugs. An adequate choline intake will lead to a reduction in inflammatory marker concentrations and inflammatory cytokines concentrations, both of which are involved in the inflammation process. 


SHOT+ FOCUS also contains KSM-66® Ashwagandha, the world’s best Ashwagandha. This plant comes from ayurvedic medicine, the traditional system of medicine from India. Known from centuries as an adaptogenic herb that helps the body successfully adapt to stressful conditions. The roots are the main portion of the plant that are used therapeutically. KSM-66® Ashwagandha has been created via a process that took 14 year. It is the highest-concentration extract on the world market today that is drawn using only the roots of the ashwagandha plant. It is produced using the first-of-its-kind extraction process, based on ‘’Green-Chemistry’’ principles, without using alcohol or any other chemical solvents. KSM-66® Ashwagandha has been clinically proven to: help reduce stress, anxiety, cortisol levels and stress-related food cravings; help promote enhanced memory and cognitive function; help promote endurance, strength, muscle size and muscle recovery rate; help maintain peak sexual performance health in both men and women, and testosterone in men. KSM-66® Ashwagandha is the highest concentration full-spectrum root extract available on the market. A ‘full-spectrum’ extract is an extract which maintains the balance of the various constituents as in the original herb, without over-representing any one constituent. The ashwagandha herb’s efficacy derives from a complex blend of active constituents, mainly alkaloids like whitanine, somniferine, tropine and steroidal lactones called whitanolides. All these constituents need to be present in their natural proportions, and hence it is important for an extract to be full-spectrum. Only KSM-66® Ashwagandha is standardized to the highest percentage of whitanolides on the market today, >5% by HPLC, derived only from the roots of the plant. 

SHOT+ FOCUS is enriched with the sulphurated amino acid taurine, which helps to support memory but also muscle fatigue. At central level, it supports GABA (gamma-Aminobutyric acid) functions and promotes anxiety and stress management. It shares such action with ashwaganda, which features well-known adaptogenic properties. In particular, it interacts with the GABAa and GABAb receptors, which are two of the three GABA receptors, and have an inhibitory function on the central nervous system. In addition, it interacts with glycinergic receptors, which are able to mediate inhibitory function on the spinal cord and brain stem. In this way, it has a calming effect, useful for counteracting periods of intense stress. A further action of particular interest is the antioxidant function of taurine. Acting as a scavenger, it counteracts the damage caused by free radicals and provides effective cell protection. In this way, taurine also helps to combat degenerative diseases in the brain, such as Alzheimer's disease. Its antioxidant action is supported by that of vitamin C, which is also present in the formulation of SHOT+ FOCUS.

KSM-66 is a registered trademark of Ixoreal Biomed Inc.

Citicolina Cognizin® is a registered trademark of KYOWA HAKKO BIO CO., LTD.                             

Download here Cognizin® brochure

Take 1 bottle per day (40 ml), not diluted. Shake well before usage.
Ingredients - Nutritional information
Water, fructose, glucose, choline bitartrate, Citicoline Cognizin®, taurine, vitamin C (L-ascorbic acid), KSM-66® Ashwagandha Root Extract [Ashwagandha (Withania somnifera (L.) Dunal) root d.e. stand. 5% withanolides (contains milk)], preservative: potassium sorbate; flavouring, colour: copper complexes of chlorophylls, chlorophyllins. Citicolina Cognizin® is a registered trademark of KYOWA HAKKO BIO CO., LTD. KSM-66 is a registered trademark of Ixoreal Biomed Inc.
Media Analysis
For serving 40 ml
Calories 47 kcal
Fat 0 g
Protein 0 g
Carbohydrates 11 g
- of which Sugars 11 g
Fat 0 g
- of which Saturates 0 g
Salt 0 g
Vitamin C 150 mg
Choline Bitartrate 500 mg
Citicolina Cognizin 250 mg
Taurine 250 mg
Ashwagandha 100 mg
- of which Withanolidi 5 mg
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